Why the Sony Bravia XR chip represents a TV picture processing revolution

Sony has announced its range of Bravia XR TVs for 2022 and beyond, and we’ve already called the flagship Sony Bravia A95K an “early front-runner for screen of the year”. 

It has a next-gen QD-OLED panel for enhanced color and brightness, OLED’s signature perfect contrast, and advanced gaming features like VRR and Auto Low Latency. But from a techy perspective, the bespoke Bravia XR chip with cognitive intelligence is perhaps the most interesting Sony Bravia A95K feature of the lot. 

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