Qualcomm goes for all reds – After Ferrari, it’s now a partner to Manchester United

Last February, Qualcomm Technologies became a premium partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team. That major leap into sports was understandable as it was contiguous with the fact Qualcomm is targeting automotive sector in a big way, and the collaboration meant Ferrari will use Snapdragon Digital Chassis in its cars. Previously, Qualcomm had partnered with Mercedes.

And now Qualcomm is jumped into another altogether different sports arena. Soccer, to be precise. The company has announced that is now the official global partner of the English football club Manchester United. Qualcomm’s multi-year strategic collaboration with Manchester United will primarily highlight the Snapdragon brand. 

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