Instagram wants creators to make a sustainable living online – Here’s how

Instagram creators will now have the option of signing up to the ‘Subscribers’ programme through which they can charge their followers who wish to see their exclusive content. This was revealed recently by Adam Mosseri, Head of Instagram through a video post on microblogging site Twitter.

“We want Instagram to be the best place online for creators to make a living,” said Adam Mosseri at the beginning of the video, indicating that the platform is moving toward other ‘paid content’ platforms.

“And a really important thing to creators everywhere,” Mosseri continued, “is sustainable income, because at the end of the day, if you’re a creator, you’re a business. And a great way to establish some sustainable and predictable income is through subscriptions.”

Instagram Subscribers

(Image credit: Twitter)

Creators who have signed up for the Subscribers programme will be able to collect a monthly fee from followers and will have a ‘Subscriber home’ tab on their profiles. By clicking the tab, followers can see exclusives and, obviously, sign up to be a subscriber.

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